Creative AI Agents: Will your brand stay distinct or disappear in the noise?

By Kira Wasserthal, Canan Eldemgil, Beatriz Cuesta Unkhoff

How do you harness AI without losing brand distinctiveness and voice? Make sure the human stays a big part of the creative equation…

In Conversation with Ndidi Oteh

By Adam Tinworth

The new CEO of Accenture Song charts her course to the future of brands and business

Welcome to a different league of personalisation

By Daniel Gonsior

We’re already living in the Agent age. But we can only make the most of it if we have the courage to let agents AI make decisions for us.

Our Fragile Now

By Adam Tinworth

The certainties of the post-war economic and political order are now as historic as the World Wars themselves. How do we survive and thrive in a fragile now?

Navigating the Future: 5 Key Trends Shaping Digital and Human Experience

By Isabelle Ette, Isabelle Schnellbügel, Christopher Böhnke

With the world feeling ever more complex and chaotic, it's critical to stay focused on the underlying trends driven by consumers themselves – if you want to thrive in the storm

This is the end. Of our illusions.

By Martin Recke

It’s time to face a new reality and abandon some of our favourite illusions about politics, technology, and the economy.

Razor’s Edge

By Martin Recke

After chaos comes confusion, or even disorder. Are we living in a world on the razor’s edge? What’s the way out?

The time regimes they are a-changin’

By Martin Recke

Time has collapsed into the tyranny of the moment. There is no time for anything. We barely understand what’s happening.

Brandformance: Achieving Balance in Modern Marketing

By Maxi Versbach, Leon Nalic, Vincent Hirsche, Lilian Streicher, Dominique Brosch, Sandra Murin

Need to both drive short term revenue and continue strategic brand development? Brandformance might be just the framework you need in challenging times.

What will the office of 2030 look like?

By Adam Tinworth

Both technological and demographic trends are reshaping the way we work — and who is available to do that work. Time to start preparing.

Rebranding Love Brands

By Elisabeth Göbl, Alain Sama, Sandra Graggaber, Isabel Neumann, Lilli von Pressentin

Guiding iconic brands through change

How to move through uncertainty

By Adam Tinworth

The final session of NEXT24 on the main stage helped us process what we’ve learned — and put new energy in our management style.

Wanted: New Energy for everything

By Adam Tinworth

The productivity crisis. The climate crisis. The permacrisis. We face many challenges as a society — and we badly need to find new energy to find solutions.

Re-energising your company with true hybrid work

By Adam Tinworth

Office work or home working is a false dichotomy. Smart companies need to make hybrid work deliver — and that means new skills are needed.

WEF 2024: why the world’s corporations need to learn to dance

By Adam Tinworth

The annual chinwag in Davos needs to translate ideas into action faster than ever before, as global instability grows.

Deconstruction is the seed of opportunity

By Adam Tinworth

Our lifepaths, plans and societal assumptions are all under deconstruction. The next decade is going to be a period of adapt or die for businesses — and societies.

Beyond optimisation: Coco Krumme and the need to plan for consequences

By Adam Tinworth

Optimise all the things has been the motto of Silicon Valley culture for two decades. Coco Krumme and Martin Gassner discuss the consequences of this philosophy.

Love and money: marketing through a downturn

By Adam Tinworth

The relationship between brands a consumer has been pitched as one of care and passion. But when an economic downturn bites, consumers find themselves asking “where’s the love?”

Coco Krumme: putting the optimisation mindset in its place

By Adam Tinworth

Have we been seduced by optimisation to such a degree that we can no longer see its limits? Coco Krumme argues that that's esactly what's happened.