Metaverse

The two heralds of the deep tech winter

By Adam Tinworth

Declining tech innovation and the threat of China invading Taiwan could drive the digital industry into a deep, deep winter.
The NEXT Level CMO is a multi-skilled team player

By Adam Tinworth

If you want to get your marketing career to the next level, you need to master conflicting skill sets — and build a team that can support you.
Benedict Evans: Three Steps to the Future

The most exciting themes in technology today are transformative visions for 2025 or 2030: crypto, web3, VR, metaverse… and then everything else.
An Expert Conversation on War and Peace

Shifting geopolitical relationships, latest technologies and global events mean we need a new form of defence.
Trevor McFedries & Monique van Dusseldorp: How DAOs Could Shape Culture and the Way We Work

What will the future of decentralized media look like? Trevor McFedries shares the story of Friends with Benefits, Web3’s premier Social DAO.
Ana Andjelic: How Brands are Experimenting with Web3

Could the blockchain change the relationship between brands and consumers, reshape supply and demand — and revolutionise how we think about ownership?
War’s digital future is here

By Adam Tinworth

There is war in Europe. The battle for Ukraine highlights an unpleasant truth: our way of life needs protecting, and everybody in the digital world needs to play their part.
Liveblog: Benedict Evans on three steps to the future

By Adam Tinworth

The digital revolution has left us with a multi-speed economy, with some business charging ahead into Web3, and some businesses still struggling with the cloud. Benedict Evans is our pathfinder to the future…
Liveblog: Trevor McFedries on how DAOs could shape culture and the way we work

By Adam Tinworth

How does a DJ and musician end up creating the future of creativity, and building a new way of running media businesses? By being as interested in the possible as Trevor McFedries is…
Liveblog: Ana Andjelic on how brands are experimenting with Web3

By Adam Tinworth

Could the blockchain change the relationship between brands and consumers, reshape supply and demand — and revolutionise how we think about ownership? Ana thinks so…
Is language a system?

By Martin Recke

Whether we understand language as a system has implications for our understanding of reality and representation.
If you’re waiting for the metaverse to arrive, you’ll be disappointed

By Adam Tinworth

Behind the buzzword, there's a much more interesting dynamic at work. And if you understand that, you can make better plans for our virtual future.
Matthias Schrader: singing marketing’s new song

By Adam Tinworth

The Accenture Song brand isn’t just an aesthetic change: it reflects a fundamental shift in how marketing is done. Matthias Schrader explains to David Mattin what it means for you.
Matthias Schrader: The agency model is crumbling – what comes next?

Marketing is fast transforming from a “business function” into an “experience,” driven by data and inter-departmental collaboration. We kick off…
David Mattin: how Web3 is unleashing creativity, and a new quest for status

By Adam Tinworth

We might be creating a new, decentralised version of the internet with blockchain-based technologies, but the same old human needs are driving its evolution. In our final episode of this season of the NEXT show, David Mattin explores a new model of creative communities.
David Mattin: The intersection of status, Web3 and Metaverse

What happens when emerging digital technologies and powerful fundamental human needs collide? Web3 is a powerful emerging technology trend. But…
Katie Burke: you can still help define the metaverse

By Adam Tinworth

If building metaverse concepts and communities during the pandemic has taught Accenture Song’s metaverse lead anything — it’s that this future is still being shaped.
The next iteration of the web

By Martin Recke

It seems clear that we are facing a new iteration of the web, but what exactly the next web will look like is still an open question.
Katie Burke: Is the Metaverse relevant for your business?

This year Metaverse is on nearly every marketer’s mind. It will take many forms, including gaming, online communities and business…
Deborah Papiernik: how Ubisoft’s digital worlds grew beyond gaming

By Adam Tinworth

For companies like Ubisoft, the Metaverse has existed for 20 years. Deborah Papernik explains how digital worlds are more than just play in our latest episode of the NEXT show.
Deborah Papiernik: Gaming in the Metaverse: Ubisoft – New Worlds Builder

Our guest Deborah Papiernik explains how digital worlds are more than just play. Tune in, if you want to get…
Ana Andjelic: Web3 – What Does It Mean for Brands?

To truly understand the potential of Web3, you need to understand the approaches needed to deliver brand value.
The Web3 playbook for brands

By Ana Andjelic

To truly understand the potential of Web3, you need to understand the approaches needed to deliver brand value. Here’s the playbook you need.