Metaverse

War’s digital future is here

By Adam Tinworth

There is war in Europe. The battle for Ukraine highlights an unpleasant truth: our way of life needs protecting, and everybody in the digital world needs to play their part.
Liveblog: Benedict Evans on three steps to the future

By Adam Tinworth

The digital revolution has left us with a multi-speed economy, with some business charging ahead into Web3, and some businesses still struggling with the cloud. Benedict Evans is our pathfinder to the future…
Liveblog: Trevor McFedries on how DAOs could shape culture and the way we work

By Adam Tinworth

How does a DJ and musician end up creating the future of creativity, and building a new way of running media businesses? By being as interested in the possible as Trevor McFedries is…
Liveblog: Ana Andjelic on how brands are experimenting with Web3

By Adam Tinworth

Could the blockchain change the relationship between brands and consumers, reshape supply and demand — and revolutionise how we think about ownership? Ana thinks so…
Is language a system?

By Martin Recke

Whether we understand language as a system has implications for our understanding of reality and representation.
If you’re waiting for the metaverse to arrive, you’ll be disappointed

By Adam Tinworth

Behind the buzzword, there's a much more interesting dynamic at work. And if you understand that, you can make better plans for our virtual future.
Matthias Schrader: singing marketing’s new song

By Adam Tinworth

The Accenture Song brand isn’t just an aesthetic change: it reflects a fundamental shift in how marketing is done. Matthias Schrader explains to David Mattin what it means for you.
Matthias Schrader: The agency model is crumbling – what comes next?

Marketing is fast transforming from a “business function” into an “experience,” driven by data and inter-departmental collaboration. We kick off…
David Mattin: how Web3 is unleashing creativity, and a new quest for status

By Adam Tinworth

We might be creating a new, decentralised version of the internet with blockchain-based technologies, but the same old human needs are driving its evolution. In our final episode of this season of the NEXT show, David Mattin explores a new model of creative communities.
David Mattin: The intersection of status, Web3 and Metaverse

What happens when emerging digital technologies and powerful fundamental human needs collide? Web3 is a powerful emerging technology trend. But…
Katie Burke: you can still help define the metaverse

By Adam Tinworth

If building metaverse concepts and communities during the pandemic has taught Accenture Song’s metaverse lead anything — it’s that this future is still being shaped.
The next iteration of the web

By Martin Recke

It seems clear that we are facing a new iteration of the web, but what exactly the next web will look like is still an open question.
Katie Burke: Is the Metaverse relevant for your business?

This year Metaverse is on nearly every marketer’s mind. It will take many forms, including gaming, online communities and business…
Deborah Papiernik: how Ubisoft’s digital worlds grew beyond gaming

By Adam Tinworth

For companies like Ubisoft, the Metaverse has existed for 20 years. Deborah Papernik explains how digital worlds are more than just play in our latest episode of the NEXT show.
Deborah Papiernik: Gaming in the Metaverse: Ubisoft – New Worlds Builder

Our guest Deborah Papiernik explains how digital worlds are more than just play. Tune in, if you want to get…
Ana Andjelic: Web3 – What Does It Mean for Brands?

Web3 is essentially the next chapter for an internet based on blockchain technology that ensures more privacy by decentralization.
The Web3 playbook for brands

By Ana Andjelic

To truly understand the potential of Web3, you need to understand the approaches needed to deliver brand value. Here’s the playbook you need.
Christopher Böhnke: weaving Fjord Trends 2022

By Adam Tinworth

We’re creating a new fabric for our lives, post-pandemic. Fjord’s Christopher Böhnke explains the five threads that will make up the next phase of our lives.
Another framework for the metaverse

By Martin Recke

Current frameworks for the metaverse focus on hardware and software – but it's more important to understand it as a cultural phenomenon.
Holoride: making a mobile metaverse

By Adam Tinworth

The Metaverse will not be the preserve of one company. Some businesses, like Holoride, have been working on it for nearly a decade.
David Mattin: The Worlds to Come

In 2021, everyone is talking about the metaverse. But what does the emergence of these worlds mean for our shared…
Nils Wollny: Turning vehicles into moving theme parks

Nils Wollny shares the story of holoride – a spin-out from Audi that focuses on the next generation of in-car…
Reality versus Metaverse: the tipping point

By Martin Recke

Physical reality is only a subset of today's reality, and soon the default will be the metaverse. Think black & white TV.
Nils Wollny: the Metaverse in motion

By Adam Tinworth

What does the Metaverse look like in action? What does it look like in motion? That's what Holoride has set out to explore.