Brains, robots, and interfaces

By Martin Recke

The brain is energy-hungry. But because it uses electrical signals, we can develop digital interfaces – even for human-robot interaction.

Apple Vision Pro: a tentative first step into a phygital world

By Adam Tinworth

The launch of the Vision Pro is the end of a decade of development — but only the very beginning of figuring out what spatial computing is.

David Mattin: the trends that will define our future

By Adam Tinworth

Trends are tricky things: they rarely turn out how you expect. But David Mattin makes them work for businesses by focusing on the human tab the heart of them. Here's how.

Augmented realities for lizard brains

By Adam Tinworth

NEXT23 gave us a roadmap to a blended physical and digital world but warned that our brains might not be ready for these new realities.

In a digital world, experience design is the key advantage

By Adam Tinworth

The pandemic made us hungry for physical experiences, but also fussy about them. Innovative experience design is the way our of this dilemma.

The digital adds to the physical, not replaces it

By Adam Tinworth

The Metaverse has hit the trough of disillusionment with unusual speed. Perhaps technologists need a more sophisticated understanding of physical/digital interplay.

NEXT23 theme: Let’s get physical

By Martin Recke

The digital revolution is entering a new phase. It will lead to a fusion of digital and physical, and a rewrite of how the world works.

SXSW 2023 – The trends that matter

By Christian Barth

Social commerce. Web3. Metaverse. Generative Al. Ketchup Moment. And the lines are back.

The two heralds of the deep tech winter

By Adam Tinworth

Declining tech innovation and the threat of China invading Taiwan could drive the digital industry into a deep, deep winter.

The NEXT Level CMO is a multi-skilled team player

By Adam Tinworth

If you want to get your marketing career to the next level, you need to master conflicting skill sets — and build a team that can support you.

War’s digital future is here

By Adam Tinworth

There is war in Europe. The battle for Ukraine highlights an unpleasant truth: our way of life needs protecting, and everybody in the digital world needs to play their part.

Liveblog: Benedict Evans on three steps to the future

By Adam Tinworth

The digital revolution has left us with a multi-speed economy, with some business charging ahead into Web3, and some businesses still struggling with the cloud. Benedict Evans is our pathfinder to the future…

Liveblog: Trevor McFedries on how DAOs could shape culture and the way we work

By Adam Tinworth

How does a DJ and musician end up creating the future of creativity, and building a new way of running media businesses? By being as interested in the possible as Trevor McFedries is…

Liveblog: Ana Andjelic on how brands are experimenting with Web3

By Adam Tinworth

Could the blockchain change the relationship between brands and consumers, reshape supply and demand — and revolutionise how we think about ownership? Ana thinks so…

Is language a system?

By Martin Recke

Whether we understand language as a system has implications for our understanding of reality and representation.

If you’re waiting for the metaverse to arrive, you’ll be disappointed

By Adam Tinworth

Behind the buzzword, there's a much more interesting dynamic at work. And if you understand that, you can make better plans for our virtual future.

Matthias Schrader: singing marketing’s new song

By Adam Tinworth

The Accenture Song brand isn’t just an aesthetic change: it reflects a fundamental shift in how marketing is done. Matthias Schrader explains to David Mattin what it means for you.