Purpose

Liveblog: Jessica Berlin on the geopolitical crisis ahead

By Adam Tinworth

We live in the after times. There's war waging in Europe, and we need to rethink how we live to minimise the crisis, and defend the freedoms we've taken for granted, says Jessica Berlin at NEXT22.
Financial equality of women is a systemic issue

By Martin Recke

Digital financial products can help approach the equality of women, but they need to be designed with women’s needs in mind.
For the next CMO, it’s time to level up

By Martin Recke

Marketing is quickly evolving, and so the CMO needs to hit the next level. The role of a marketeer has never changed faster.
Why marketers need to care about purpose

By Adam Tinworth

Purpose is just the latest buzzword to infect corporate marketing. But this time around, things are different, and we need to embrace it systemically.
Care: the business trend you must care about

By Adam Tinworth

Why should you care about care? The pandemic has fundamentally changed the relationship between our lives, our work and our health. Smart businesses will adapt to that.
Truth, trust & values: business in the age of misinformation

By Adam Tinworth

For all its benefits, the internet has eroded people’s sense of truth. How can businesses win back customer trust?
Your NEXT holiday reads

By Adam Tinworth

The Christmas holidays are the perfect time to take a step back, relax and expand your mind with some insightful new reading. Here are the recommendations from the NEXT team.
Three key characteristics of the 21st-century CMO

By Martin Recke

In the 21st century, the CMO role changes completely. Meet the new marketeer, who will resemble Leonardo da Vinci, the Renaissance genius.
Herding sheep in a hybrid world

By Martin Recke

The post-Covid world is inherently hybrid. But the digital part is taking the lead. Our world is now programmable like never before.
Digital transformation! Really?

By Jochem Wesling

Are you still talking about digital transformation and digitization? Aren’t we past this point and isn’t digital omnipresent and thus a done topic?
The problem of value and values

By Martin Recke

Economic and business value is often at odds with human and societal values. The digital revolution has shifted this problem to a new level.
Purpose is the new brand

By Martin Recke

What has been the role of the brand in 20th-century consumer markets is now the role of the purpose: the north star for both customers and companies.
The purpose of innovation

By Martin Recke

Where there is danger, the rescuing also grows. We hope for innovation, and this hope is poised to be fulfilled. It's the purpose of innovation.
The systems thinking secret in “think global, act local”

By Adam Tinworth

The challenges facing us in business and in life feel overwhelming. How can we change anything? The answer lies in remembering that we are, ourselves, part of systems — and we can influence them.
What’s the purpose of business?

By Martin Recke

In a world of overwhelming complexity, it isn't easy to find the purpose of business. We shouldn't veil our confusion.
In search of a higher purpose

By Martin Recke

Every economic activity serves some kind of purpose. Every industry moves up to higher levels after basic needs are covered. It's worth noting that the digital industry now slowly starts to move in this direction.