Purpose Filter Filter by All Automation Blog Creativity Data E-Commerce Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends Videos close Why marketers need to care about purpose By Adam Tinworth Purpose is just the latest buzzword to infect corporate marketing. But this time around, things are different, and we need to embrace it systemically. Care: the business trend you must care about By Adam Tinworth Why should you care about care? The pandemic has fundamentally changed the relationship between our lives, our work and our health. Smart businesses will adapt to that. Truth, trust & values: business in the age of misinformation By Adam Tinworth For all its benefits, the internet has eroded people’s sense of truth. How can businesses win back customer trust? Your NEXT holiday reads By Adam Tinworth The Christmas holidays are the perfect time to take a step back, relax and expand your mind with some insightful new reading. Here are the recommendations from the NEXT team. Three key characteristics of the 21st-century CMO By Martin Recke In the 21st century, the CMO role changes completely. Meet the new marketeer, who will resemble Leonardo da Vinci, the Renaissance genius. Herding sheep in a hybrid world By Martin Recke The post-Covid world is inherently hybrid. But the digital part is taking the lead. Our world is now programmable like never before. Digital transformation! Really? By Jochem Wesling Are you still talking about digital transformation and digitization? Aren’t we past this point and isn’t digital omnipresent and thus a done topic? The problem of value and values By Martin Recke Economic and business value is often at odds with human and societal values. The digital revolution has shifted this problem to a new level. Purpose is the new brand By Martin Recke What has been the role of the brand in 20th-century consumer markets is now the role of the purpose: the north star for both customers and companies. The purpose of innovation By Martin Recke Where there is danger, the rescuing also grows. We hope for innovation, and this hope is poised to be fulfilled. It's the purpose of innovation. The systems thinking secret in “think global, act local” By Adam Tinworth The challenges facing us in business and in life feel overwhelming. How can we change anything? The answer lies in remembering that we are, ourselves, part of systems — and we can influence them. What’s the purpose of business? By Martin Recke In a world of overwhelming complexity, it isn't easy to find the purpose of business. We shouldn't veil our confusion. In search of a higher purpose By Martin Recke Every economic activity serves some kind of purpose. Every industry moves up to higher levels after basic needs are covered. It's worth noting that the digital industry now slowly starts to move in this direction.