Purpose Filter Filter by All AI Automation Blog Commerce Creativity Data Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends close How to reboot democracy By Martin Recke Where democracy is in danger, we need a reboot on different levels, from grassroots to representatives – a shift from consumer to citizen. Can active citizens give infuse our politics with much-needed new energy? By Adam Tinworth Can we replace the idea of “voter” with that of a “citizen”? We may need to, if we want to deal with society’s biggest challenges. Re-energising your company with true hybrid work By Adam Tinworth Office work or home working is a false dichotomy. Smart companies need to make hybrid work deliver — and that means new skills are needed. Our electric future needs electrifying marketing By Adam Tinworth If we’re going to hit the net-zero targets we need, we have to electrify everything we can. And that means a new energy in our marketing, to sell people on the better lifestyle that could result. The Song of our Mitochondria Parneet takes us on a scientific and poetic voyage, through the lens of mitochondria, the seat of our cellular energy, power, and regeneration. Parneet Pal: The Song of our Mitochondria By Adam Tinworth To solve the polycrisis around us, we need to understand the crisis within our own biology. The optimisation seduction: keeping data in its place By Adam Tinworth The limits of optimisation are a lesson we need to keep learning. Data seduces us into thinking of people as machines — but that's a huge management error. Why biology is the secret to thriving in a permacrisis By Adam Tinworth Human beings are biological systems — but not self-contained ones. And we evolved for a very different way of life. Truly understanding that will be critical to the next decade. Embarking on a corporate food odyssey By Madeline Jones, Elliot White & Diego Carannante Consumers want to eat more sustainably, but they lack the knowledge to do so. New research shows that grocers could be a catalyst of change. We need to completely reimagine work By Martin Recke The pressure to act is rising. Now is the time to reimagine the work and office world, and create a plan that works for all. Staying creative in tough economic times By Adam Tinworth As a business leader, protecting your own mental health isn’t just a luxury, it’s a critical part of surviving economic headwinds. COP27: a failure of systems thinking By Adam Tinworth Why the negativity about the latest climate crisis conference? The delegates allowed systemic problems to distract them from the big systems changes we urgently need. Jessica Berlin: War & Biz: What current global crises mean for you, your business, & our world Right now, war is raging in Europe. These are the after times. When Russia invaded Ukraine, things would never be the same again. Liveblog: Jessica Berlin on the geopolitical crisis ahead By Adam Tinworth We live in the after times. There's war waging in Europe, and we need to rethink how we live to minimise the crisis, and defend the freedoms we've taken for granted, says Jessica Berlin at NEXT22. Financial equality of women is a systemic issue By Martin Recke Digital financial products can help approach the equality of women, but they need to be designed with women’s needs in mind. For the next CMO, it’s time to level up By Martin Recke Marketing is quickly evolving, and so the CMO needs to hit the next level. The role of a marketeer has never changed faster. Why marketers need to care about purpose By Adam Tinworth Purpose is just the latest buzzword to infect corporate marketing. But this time around, things are different, and we need to embrace it systemically. Care: the business trend you must care about By Adam Tinworth Why should you care about care? The pandemic has fundamentally changed the relationship between our lives, our work and our health. Smart businesses will adapt to that. Truth, trust & values: business in the age of misinformation By Adam Tinworth For all its benefits, the internet has eroded people’s sense of truth. How can businesses win back customer trust? Your NEXT holiday reads By Adam Tinworth The Christmas holidays are the perfect time to take a step back, relax and expand your mind with some insightful new reading. Here are the recommendations from the NEXT team. In conversation with Dr Parag Khanna Dr Parag Khanna about the political issue of mass migration and how this will influence the years to come. Three key characteristics of the 21st-century CMO By Martin Recke In the 21st century, the CMO role changes completely. Meet the new marketeer, who will resemble Leonardo da Vinci, the Renaissance genius. Herding sheep in a hybrid world By Martin Recke The post-Covid world is inherently hybrid. But the digital part is taking the lead. Our world is now programmable like never before. prev 1 2 next
