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Tag: digital marketing

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  • The new role of the CMO

    By Martin Recke

    The CMO needs to change, since marketing has changed profoundly.

  • Forget Influencers. The truly digital marketer harnesses the crowds.

    By Adam Tinworth

    Too much "digital" marketing is just traditional approaches in new clothes. Can marketers lead the way into more transformative approaches to solving real problems?

  • The future of marketing is closely related to the future of innovation

    By Martin Recke

    The future of marketing and innovation is the reunification of what had been separated into the Parallelwelten of corporate silos.

  • Chief Marketing Officer: an agile lifeline in digital disruption

    By Adam Tinworth

    Think marketing has changed in the last 10 years? It hasn't changed nearly enough. Here's why.

  • Why chief marketing officers need to up their product game

    By Martin Recke

    Marketing all too often is boxed into the promotion corner, with advertising at its core, and therefore in many cases run as a cost centre, which it shouldn't.

  • The difference between good digital marketing and spam is simply human

    By Adam Tinworth

    Advertising isn't dead - but crappy digital marketing may well be. If you want to swell well online, don't forget the human in the digital.

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