Tag: digital marketing Filter Filter by All AI Automation Blog Commerce Creativity Data Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends close How can marketers end greenwashing and embrace the blue economy? By Adam Tinworth Solving the climate crisis requires action on multiple front. Can marketers use their skills to unlock the change we need? A NEXT23 deep dive explored this issue… Paula Zuccotti: today’s objects and future archeology By Adam Tinworth The objects we touch are more than just possessions or tools; they’re a narrative of our lives. And they’re a path to understanding customer needs in a deeper way than marketing segments. The new role of the CMO By Martin Recke The CMO needs to change, since marketing has changed profoundly. Forget Influencers. The truly digital marketer harnesses the crowds. By Adam Tinworth Too much "digital" marketing is just traditional approaches in new clothes. Can marketers lead the way into more transformative approaches to solving real problems? The future of marketing is closely related to the future of innovation By Martin Recke The future of marketing and innovation is the reunification of what had been separated into the Parallelwelten of corporate silos. Chief Marketing Officer: an agile lifeline in digital disruption By Adam Tinworth Think marketing has changed in the last 10 years? It hasn't changed nearly enough. Here's why. Why chief marketing officers need to up their product game By Martin Recke Marketing all too often is boxed into the promotion corner, with advertising at its core, and therefore in many cases run as a cost centre, which it shouldn't. The difference between good digital marketing and spam is simply human By Adam Tinworth Advertising isn't dead - but crappy digital marketing may well be. If you want to swell well online, don't forget the human in the digital.
