Tag: digital service design

Are you enhancing people’s experiences – or addicting them to your product?

By Adam Tinworth

There’s a deep, deep difference between the sorts of products that try to addict us into making themselves central in our lives, and those that just serve us.
The secret of success in the multi-device age?

By Adam Tinworth

Product thinking is broken. Devices are proliferating all around us, and treating our apps on every one as a separate product is impossible. So, what's the answer?
Why Digital Service Design matters

By Adam Tinworth

For the second year running NEXT is running a conference on Service Design - why does this concept matter so much to the digital industry?
Bolting on isn’t enough: we need to design for social and mobile

By Adam Tinworth

Too many businesses are just bolting social media and mobile onto their existing business offerings. That's not enough - they need to rethink their services, and for that they need digital service design.
Designing government services – in public

By Adam Tinworth

The British government is taking service design very seriously indeed. Two members of the Government Digital Service spoke at Cool Content Coming Soon last week - and they gave an insight into the difference it makes.
What is Digital Service Design?

By Adam Tinworth

A beginner's guide to the concepts underlying the NEXT Service Design conference to be held in October.