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Tag: digital service design

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  • Are you enhancing people’s experiences – or addicting them to your product?

    By Adam Tinworth

    There’s a deep, deep difference between the sorts of products that try to addict us into making themselves central in our lives, and those that just serve us.

  • The secret of success in the multi-device age?

    By Adam Tinworth

    Product thinking is broken. Devices are proliferating all around us, and treating our apps on every one as a separate product is impossible. So, what's the answer?

  • Why Digital Service Design matters

    By Adam Tinworth

    For the second year running NEXT is running a conference on Service Design - why does this concept matter so much to the digital industry?

  • Bolting on isn’t enough: we need to design for social and mobile

    By Adam Tinworth

    Too many businesses are just bolting social media and mobile onto their existing business offerings. That's not enough - they need to rethink their services, and for that they need digital service design.

  • Designing government services – in public

    By Adam Tinworth

    The British government is taking service design very seriously indeed. Two members of the Government Digital Service spoke at Cool Content Coming Soon last week - and they gave an insight into the difference it makes.

  • What is Digital Service Design?

    By Adam Tinworth

    A beginner's guide to the concepts underlying the NEXT Service Design conference to be held in October.

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