Paula Zuccotti: how design ethnography illuminates the future by understanding the present

By Adam Tinworth

How does design ethnography change the sorts of products and service we deliver? By rooting them in the lived reality of people’s lives, we make them more compelling, suggests Paula Zuccotti.

Linear advertising models are a thing of the past

By Martin Recke

In 2008, Maurice Levy, then Publicis Groupe chief executive, said the business model for the advertising industry is outdated. He was right back then, but the advertising industry is still around more than a decade later, despite their business model being no less obsolete.