Me, Myself and I. Und wo ist die Marke?

Der Bürger als Journalist: Geliebt oder geduldet?

Jochen Wegner, FOCUS online Katharina Borchert, Der Westen Mark Pohlmann, Mavens Dialog (moderator)

Decaffeinating Tea

Jeremy Ruston, British Telecom Götz Hamann, Die Zeit (moderator)

Simplifying Analytics for Marketeers – a Showcase

Alistair Eaves and Matthias Frye, QlikView André Jonske , SinnerSchrader

Branded activities and social media in the age of Youcracy

Jimmy Maymann, GoViral Eva-Maria Schmidt, Horizont (moderator)

Customer First

Kris Hoet, Microsoft in Chat with Nicole Simon

Start-up Presentation: Soundcloud

Alexander Ljung, Soundcloud Andreas Schlenker, Partech (moderator)

Enterprise 2.0 – Der Wert von Vernetzung? Unbezahlbar.

Sören Stamer, CoreMedia Matthias Schrader, SinnerSchrader

How to reach the FMCG consumer in the age of declining mass media audience

Guillaume du Gardier, Ferrero Laurent Burdin, SinnerSchrader

Giving up on Work E-mail. Experiences.

Luis Suarez Rodriguez, Community Builder and Social Computing Evangelist at IBM Götz Hamann, Die Zeit (moderator)

Accelerating the Speed of Innovation – Compete on Ideas not Resources

Werner Vogels, Amazon Holger Schmidt, FAZ (moderator)

Panel discussion: What Real-Time really Means

Geraldine Wilson, Yahoo! Matt Cohler, Facebook Mike Jennings, Google Thomas Knüwer, Handelsblatt (moderator)