It’s More Fun to Compute: Marketing and Product Development Goes Data

Algorithms That Govern Our Lives

App Store Rankings – the SEO / SEM for Mobile Advertising

Carsten Frien, madvertise

Augmented Reality – Present and Future

Peter Meier, metaio

Cross-Platform Mobile App Strategies

Jimmy Nordbeck, Golden Gekko

Elevator Pitches Intro

Nico Lumma, Scholz & Friends

Gutenberg X Ford = Application Revolution

Joe Pezzillo, Push.IO

How to Be an Author in a Digital World

Hans Dorsch

Inside the App Economy

Mike Merrill, Smartphone Technologies

Is the iPad a gigantic iPod touch, a high-res colorized Kindle, or a tiny little touchscreen MacBook?

Jessica Kahn, Tapulous

Mobile Banking in the App Economy: Developing the Bankinter Strategy for Smartphones and other Mobile Devices.

Andres Fontao, Bankinter

More than a box full of text—The Book 2.0

Joscha Bach, txtr

Operators in the Application Area

Javier Lorente, Telefónica

Opportunities of Commercialization within the Mobile Internet

Tilman Buchner, Scout24 Competence Center Mobile Ralf Neugebauer, Scout24 Competence Center Mobile

Paid Content: Die Rettung für die Verlagswelt?

Publishing Challenged – Media Convergence Revisited

Simon Seeger, textunes

Recipe for Increasing the Women led High Growth Business

Simone Brummelhuis, TheNextWomen

Social Leadership. Managing Monkeys with Typewriters

Jemima Gibbons, iKnowHow

The Future of Apps

Christian Lindholm, Fjord

The Power Struggle: Choosing the Right Channel to Request Attention

Stefana Broadbent, University College London

The Smell of Human Flesh – Getting to know and trust each other in a digital world

Rene Jansen, Winkwaves

Zusätzliche Vermarktung von Premium-Longtail-Kunden

Dominik Matyka, plista

Part 2: Adaptive Websites: How to make (ad-free) websites more effective

Uli Heimann, nugg.ad Markus Breuer, elephantseven