Blog

In search of a higher purpose

By Martin Recke

Every economic activity serves some kind of purpose. Every industry moves up to higher levels after basic needs are covered. It's worth noting that the digital industry now slowly starts to move in this direction.
The Purpose Economy: the step beyond the digital economy

By Adam Tinworth

Some ideas have to wait. Their moment of inception does not coincide well with the moment of potential adoption by the public. The purpose economy certainly feels like that.
Meet the NEXT18 Designers: Vincent Schwenk

By Vincent Schwenk

On the one hand, good design comes from creating a visually pleasing image and on the other hand it should tell a story.
Meet the NEXT18 Designers: Bräutigam & Rotermund

By Martin Ivanovs

Good design is focused and it makes things look effortless and logical. Good communication design puts the message first and communicates it in a memorable way.
In Germany, failure somehow needs to be limited

By Martin Recke

We spend enormous amounts of money to mitigate risk and failure. It has served us well for the post-war era. The only question is: Will it continue to work for the next couple of decades?
What can you learn from a museum of German failure?

By Adam Tinworth

Why were Germans so fascinated with the Museum of Failure? Samuel West has some ideas - and they might change how you think about innovation.
Digital health can make us live longer – but at what price?

By Adam Tinworth

Health data is the next big data set about ourselves companies are eager to get their hands on. And wearables make that easy. But have we really thought this through?
To survive the next 10 years, get serious about digital risk management

By Adam Tinworth

The last wave of digital businesses are in big trouble right now, because they failed to plan for the risks of their technology. We can't afford to be that apathetic - or ignorant - any longer.
The battle for attention is killing people. Are you not entertained?

By Adam Tinworth

Like the gladiators of old, YouTubers are dying while battling to win our attention. Who should take responsibility for this?
eSports is huge – and getting bigger. We should be taking it much more seriously.

By Adam Tinworth

Games are for kids, right? Wrong - esports is a fast-growing, multi-billion industry, with a huge cultural impact. And we're not taking it seriously enough - yet.
Sir Tim Berners-Lee, the creator of the web, is working on its digital fix.

By Adam Tinworth

Even the inventor of the web knows it needs fixing - and he's working on that right now.
We need a Digital Fix, because we can’t work at machine speed

By Adam Tinworth

Computers enable real-time, instantaneous connection worldwide - and that's a huge boon. But the also operate at a relentless pace, that will crush us if we try to match it.
We need an ongoing digital fix

By Adam Tinworth

In the midst of the digital backlash, it's important to remember that tech itself is neutral - it's what we do with it that counts.
Why we now have music at tech events

By Martin Recke

Be it this tiny blog, a big trade show, a conference, or a party – it‘s all about what’s in it for the user. That‘s why we are all part of the entertainment industry.
Taking the time to build mindful tech

By Adam Tinworth

We've been exploited, both by tech companies and by hostile political actors. And through most of it, we were unaware of what was happening. We no longer have that excuse. It's time for the age of mindful tech.
The end of tech is here, because tech is in everything

By Adam Tinworth

Forget your digital detoxes and back-to-nature retreats. Tech is everywhere, and in everything. It's interwoven into the very fabric of our culture. And we'll only truly get control of it when we accept that as stop seeing tech as something "other".
Digital mindfulness is about human values as design goal

By Martin Recke

There is a playbook for the next Facebook, and whoever cracks this will reap huge rewards.
Apple & Google: applying a digital fix for mobile addiction

By Adam Tinworth

Last night, Apple gave Facebook the finger, live on stage. Well, OK, not literally.
Virginia Dignum – Responsible artificial intelligence

By Nico Mohrmann

You can find the presentation of Virginia Dignums talk “Responsible artificial intelligence” here:…
Tech has left the building

By Martin Recke

Tech is no longer a topic that's pretty much limited to technologists. Quite the contrary, the broader public is now front and centre about all things digital.
Beyond GDPR: what’s our next step in fixing surveillance capitalism?

By Adam Tinworth

Today the General Data Protection regulations kick in. And, annyying though those emails might be, they are the first step in a digital fix of the surveillance capitalism culture.
A cathartic moment for the digital industry

By Martin Recke

The digital industry has a long-standing history of neglecting data protection and user privacy. GDPR is a kind of collective punishment for an industry that still believes to be entitled to all kinds of data usage and misusage.
The difference between good digital marketing and spam is simply human

By Adam Tinworth

Advertising isn't dead - but crappy digital marketing may well be. If you want to swell well online, don't forget the human in the digital.
Join us in September in Hamburg!

NEXT is an invitation only event with a carefully curated audience. But don’t worry, getting your application in is not that hard.

Get your ticket

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