Blog

The difference between good digital marketing and spam is simply human

By Adam Tinworth

Advertising isn't dead - but crappy digital marketing may well be. If you want to swell well online, don't forget the human in the digital.
Is there a future for the online marketing industry?

By Martin Recke

Thinking about regulation as a possible fix for the digital woes our societies suffer from, the future viability of the online marketing industry quickly came into question, for a variety of reasons. In 2017, more than 60% of the worldwide online advertising revenue went into the pockets of only two companies.
After the smartphone? Ambient computing could be our next digital fix.

By Adam Tinworth

The smartphone isn’t going to die any time soon. What will die - and possibly sooner than you think - is the central role it plays in our digital life. And with it will die the idea that any device will play a central role in our digital existence.
How will the end of smartphones look like?

By Martin Recke

The fourth cycle of personal computation will be dominated by strong platforms that can tie lots of very different devices together with software and services. The winner will be whoever provides the superior user experience.
Decentralisation can fix digital – if we learn how to sell it

By Adam Tinworth

Decentralisation of technology is central to the success of digital. The problem is that no-one cares. How do we make them care?
How Decentralisation Could Fix Digital

By Martin Recke

On top of a decentralised infrastructure, centralised control achieved a major comeback. Network effects and economies of scale are both strong drivers towards a digital platform economy dominated by only a few players. Digital is broken. Can decentralisation fix it?
Digital needs to grow up: and that means learning ethics

By Adam Tinworth

Right now, the digital world is behaving like a spoilt toddler, doing what it wants without thought of consequences. It's up to us to teach the digital world how to build new tools that are both ethical and responsible.
Do we want to be part of the problem or part of the solution?

By Martin Recke

For quite a while, we took for granted that we, of course, are part of the solution just by being digital, since digital was perceived to be good in itself, and hence digitisation equals progress. In 2018, it should be obvious that this is no longer the case.
Finding a digital fix for Facebook

By Adam Tinworth

If anything is in need of a digital fix right now, it's Facebook. Can the social network be remade in a more privacy-centric form? Or is the fix actually a replacement?
Digital Fix – Fix Digital

By Martin Recke

Our overblown digital egos have turned tech into a huge mess. Digital sucks, yet we are still desperate to get our daily digital fix. Now, let’s fix digital!
To survive rapid innovation, we need mindful adoption of technology

By Adam Tinworth

Change sneaks up on you. Once upon a time, the internet was about spotty nerds in their bedrooms…
Autonomous cars can fix road deaths – if we don’t rush them onto the roads too fast

By Adam Tinworth

In recent weeks, autonomous cars have been responsible for the deaths of a pedestrian and a driver. Are we moving too fast with this innovation?
To fix digital, learn from today’s failure of innovation — and do it better

By Adam Tinworth

There's a real temptation to turn our backs on technology when things go wrong. That would be a mistake. Innovations cannot be uninvented - so we need to learn from them and move forwards.
Can Innovation get us out of the current mess?

By Martin Recke

Do we need more innovation? Do we need less, or slower innovation? Or do we need other kinds of innovation?
Yes, Facebook needs regulating. But let’s do it carefully, and do it right.

By Adam Tinworth

A new set of revelations about how the data Facebook collects on you has been used makes it more likely than ever that governments will act to regulate the company more directly. But can we get this right?
With Regulation on the Rise, is there a Future for the Online Marketing Industry?

By Martin Recke

Government regulation is not only seen in a much more positive light now, it is also widely regarded as an urgently needed fix for the digital woes our societies suffer from.
We let tech make us small. Elon Musk is helping us dream big again.

By Adam Tinworth

Once the talk of SXSW was new apps and social networks. Now, it's Elon Musk and rockets. The wheel of tech is turning towards the big tech again, and that's exciting…
On Humans and Machines

By Martin Recke

Technology is interwoven with every aspect of our lives, but the promises of digital transformation – we are not there yet. We are not even close…
In Search of a Culprit

By Martin Recke

In 2018, it seems to be common sense that some things in our (digital) world are out of control. What's less clear is who or what is responsible for the mess, not to mention how to fix it.
Amongst SXSW 2018’s parties, there’s serious work to be done

By Adam Tinworth

Today, one of the world’s longest-running festivals of technology and digital culture kicks off – SXSW Interactive…
Power to the People

By Martin Recke

The people formerly known as consumers are more powerful than ever, but the digital platforms that enable their power are even more powerful. Still, consumers need to exercise their power.
Hello, Goodbye: making smart decisions about the digital tools we let into our lives

By Adam Tinworth

Digital communities and digital companies are supported by those who chose to use them. If we don't like the digital world we've built, we need to start exercising our consumer choices in smarter ways.
We need to take up our responsibilities

By Martin Recke

What makes us human is that we take our fate in our own hands, that we take responsibility for our society and for the greater good. That we don't surrender to the supposedly superior forces of technology.
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