Insights

War’s digital future is here

By Adam Tinworth

There is war in Europe. The battle for Ukraine highlights an unpleasant truth: our way of life needs protecting, and everybody in the digital world needs to play their part.
Liveblog: Benedict Evans on three steps to the future

By Adam Tinworth

The digital revolution has left us with a multi-speed economy, with some business charging ahead into Web3, and some businesses still struggling with the cloud. Benedict Evans is our pathfinder to the future…
Liveblog: Loretta Tioiela on bioengineering

By Adam Tinworth

The price of DNA sequencing has dropped dramatically, as our ability to synthesise it has grown. The new field of tech bio is booming as a result, as Loretta told NEXT22.
Liveblog: Trevor McFedries on how DAOs could shape culture and the way we work

By Adam Tinworth

How does a DJ and musician end up creating the future of creativity, and building a new way of running media businesses? By being as interested in the possible as Trevor McFedries is…
Liveblog: Pa Sinyan on how strengths-based leadership drives creativity, performance & wellbeing

By Adam Tinworth

Work might be the most broken system there is. It's making people miserable. And, as Pa Sinyan, points out we know exactly who to blame… managers.
Liveblog: Kübra Gümüşay on language and the future

By Adam Tinworth

Language is the invisible system that constrains our thoughts and our ideas. Change the language, and you open yourself to new ideas.
Liveblog: James Bridle — a crab computer the size of the world

By Adam Tinworth

Our current model of computing has served us well for a century. But our brains aren't computers - and other intelligent systems might be critical to our futures. James Bridle explains why.
Liveblog: Jessica Berlin on the geopolitical crisis ahead

By Adam Tinworth

We live in the after times. There's war waging in Europe, and we need to rethink how we live to minimise the crisis, and defend the freedoms we've taken for granted, says Jessica Berlin at NEXT22.
Liveblog: Kate Stone on why the future will look more like the past

By Adam Tinworth

Tech is become so small it's all but invisible. When we become post-digital, where will we find connection, meaning — and resilience? Here are six ideas.
AI: the future of creativity?

By Adam Tinworth

AI-generated art and text are exploding in use — and quality. What does this mean for the future of artists and creativity? The NEXT Creative Stage explored this…
Liveblog: Francesca Bria on How Data May Help Cities to Become More Democratic and Sustainable

By Adam Tinworth

We need to rework our urban systems if we are to survive the climate crisis. And, as Francesca Bria explains, ethical use of data could be our greatest weapon…
Liveblog: Mikko Hypponen — If It’s Smart, It’s Vulnerable

By Adam Tinworth

War has become cyberwar, and every smart device is a potential attack vector. We need to think about security in a new way, says Mikko Hypponen.
Liveblog: Nick Law on the need for Deep Simplicity in marketing and design

By Adam Tinworth

We're surrounded by complexity, and we crave simplicity. But shallow simplicity satisfies nobody. You need to understand the complexity to deliver products and services with deep simplicity, says Nick Law.
Liveblog: Ana Andjelic on how brands are experimenting with Web3

By Adam Tinworth

Could the blockchain change the relationship between brands and consumers, reshape supply and demand — and revolutionise how we think about ownership? Ana thinks so…
Liveblog: David Mattin hugs the system

By Adam Tinworth

Modernity is done. The new tension is between those who think we can transcend human nature - and those who think society will collapse. David Mattin thinks we need a new framework for the next hundred years.
Financial equality of women is a systemic issue

By Martin Recke

Digital financial products can help approach the equality of women, but they need to be designed with women’s needs in mind.
For the next CMO, it’s time to level up

By Martin Recke

Marketing is quickly evolving, and so the CMO needs to hit the next level. The role of a marketeer has never changed faster.
NEXT22: making the most of the Reeperbahn Festival

By Adam Tinworth

NEXT22 x Reeperbahn Festival: our digital festival is right in the heart of Europe’s greatest music event, so you can blend the two for an unparalleled mental and cultural experience. Here’s how.
NEXT22: making the most of the conference

By Adam Tinworth

NEXT22 is nearly upon us. It’s live, in person, and in the heart of Hamburg. Here’s how to make the most of your two days with us.
Cities are systems: data makes them better

By Adam Tinworth

The urban infrastrcuture is the most complex system most of us encounter on a daily basis. In a world rocked by crises, we need to understand these systems better.
Is language a system?

By Martin Recke

Whether we understand language as a system has implications for our understanding of reality and representation.
The e-commerce winter is coming – or is it?

By Martin Recke

The growth of e-commerce may have fallen back to the long-term trend, but it would be an exaggeration to call this slowdown winter.
Geopolitics and resilient systems

By Martin Recke

The long honeymoon of global business is over, geopolitics is back on the corporate agenda. Our systems will change to become more resilient.
Deep Dive Diaries

‘Next Level CMO: How the role of marketing is changing completely’ is the title of the latest addition to our NEXT publishing programme. This and further publications of ours feature bright minds from around the world and their thoughts on transformation and innovation.

Learn more

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