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Insights

NEXT23: AI as Assistive Intelligence

By Adam Tinworth

In our first exploration of the emergent themes of NEXT23, we look at the AI trailblazers, who have been exploring the intersection of creativity and AI for years.
How can marketers end greenwashing and embrace the blue economy?

By Adam Tinworth

Solving the climate crisis requires action on multiple front. Can marketers use their skills to unlock the change we need? A NEXT23 deep dive explored this issue…
“Second Self”: The Art of AI and Augmented Relationships

Second Self is an ongoing art and science project directed by world-renowned beatboxer Harry Yeff aka Reeps100.
Harry Yeff: building the digital Second Self

By Adam Tinworth

Can AI be a creative assistant, mentor and even opponent? Harry Yeff thinks so, and he wants us to embrace a narrative of hope.
The False Promise of Optimisation

Optimisation is the driving principle of our modern world.
Coco Krumme: putting the optimisation mindset in its place

By Adam Tinworth

Have we been seduced by optimisation to such a degree that we can no longer see its limits? Coco Krumme argues that that's esactly what's happened.
Inclusive Innovation, the Journey towards Building Inclusively

Learn five key themes to inclusive innovation, using Google’s supporting people with disabilities to tell the story.
Christopher Patnoe: the four secrets of inclusive innovation

By Adam Tinworth

Making your products accessible to people with disabilities shouldn't be an afterthought, it should be built into your design process, says Google's Christopher Patnoe
Cornucopia of the Senses: Future Food Design

Sam takes us on a culinary vision quest into the wonder of your senses and the future of food.
Sam Bompas: seeing the future in food

By Adam Tinworth

We all need to eat — but how we service that need, and make it fun, can tell us a lot about the future, suggests Sam Bompas.
Every Thing We Touch

Every Thing We Touch is Paula Zuccotti’s voyage to making sense of today’s things.
Paula Zuccotti: today’s objects and future archeology

By Adam Tinworth

The objects we touch are more than just possessions or tools; they’re a narrative of our lives. And they’re a path to understanding customer needs in a deeper way than marketing segments.
Bits and Atoms: The Unified Digital-Physical Field

Prepare yourself for an exciting tech-driven future where artificial intelligence emerges as a powerful force in the energy sector, seamlessly integrating with the physical world.
David Mattin: the merger of the physical and digital will fuel innovation for decades

By Adam Tinworth

A confluence of technologies is blurring the line between the physical and the digital, between the real and the representational. David Mattin introduces the next epoch of humanity…
The Taste of Music: Listen to LJ Rich Talk about Synesthesia

LJ uses music to connect the emotional and rational minds of audiences, unlocking creative thinking and solving real-world problems.
LJ Rich: The Taste of Music, Synesthesia and the future of AI creativity

By Adam Tinworth

AI is limited by what we train it. But, as people with different perceptions of the world like LJ rich well understand, diversity of perception can trigger creativity.
The Song of our Mitochondria

Parneet takes us on a scientific and poetic voyage, through the lens of mitochondria, the seat of our cellular energy, power, and regeneration.
Parneet Pal: The Song of our Mitochondria

By Adam Tinworth

To solve the polycrisis around us, we need to understand the crisis within our own biology.
Playfully Inventing our Way Into the AI Future

Matt shows his own playful and inventive experiments, and demonstrates that lightweight sketching in software helps us quickly bring ideas to life.
Matt Webb: playfully inventing our way into the AI future

By Adam Tinworth

The future of AI might reside in a long-forgotten past of computing. Matt Webb leads us along the path not taken to a more useful form of AI.
Inside-out Perceptions: Do you See What I See?

Join world-renowned neuroscientist and bestselling author, Anil Seth, for a refined and revealing tour of perception.
Anil Seth: Inside-out perceptions

By Adam Tinworth

To shift our perspective, we need tro understand that our perceptions are not reality — and that everybody perceives the world differently. A talk from NEXT23.
NEXT23: your ticket to more than one conference

By Adam Tinworth

NEXT isn't the only show in town. Here's what to see and do while you're in Hamburg.
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