Insights

2024, a big year for freedom and democracy?

By Martin Recke

In 2024, democracy and freedom are at peril. Politics needs to solve systemic issues – and can’t simply throw money at every problem.
Apple Vision Pro: a tentative first step into a phygital world

By Adam Tinworth

The launch of the Vision Pro is the end of a decade of development — but only the very beginning of figuring out what spatial computing is.
WEF 2024: why the world’s corporations need to learn to dance

By Adam Tinworth

The annual chinwag in Davos needs to translate ideas into action faster than ever before, as global instability grows.
A new interface paradigm

By Martin Recke

Computing is expanding in two dimensions. Will conversational AI lead to a new interface paradigm? And what does that mean?
Paula Zuccotti: how design ethnography illuminates the future by understanding the present

By Adam Tinworth

How does design ethnography change the sorts of products and service we deliver? By rooting them in the lived reality of people’s lives, we make them more compelling, suggests Paula Zuccotti.
Paula Zuccotti: Unlock the World of Ethnography

Immerse yourself in design ethnography with Paula Zuccotti and Ina Feistritzer. Learn how Paula adapted to the challenges of the pandemic and transitioned from in-person to virtual design ethnography.
How life favours sustainability

By Martin Recke

It’s high time to put sustainability on a more secure human footing. People have a desire to sustain and improve their lives: build on that.
CES 2024: AI Inside

By Adam Tinworth

Beyond the normal raft of product announcements, there’s a clear trend this year: AI is coming for your hardware, from cars to pillows…
The most popular NEXT Insights of 2023

By Adam Tinworth

What themes caught people’s eyes in 2023? And what digital insights are they seeking?
Deconstruction is the seed of opportunity

By Adam Tinworth

Our lifepaths, plans and societal assumptions are all under deconstruction. The next decade is going to be a period of adapt or die for businesses — and societies.
Health: from mitochondria to agriculture

By Adam Tinworth

Mitochondria are the microchips of our bodies. But too many of us are pushing them beyond their limits, leading to poor health — and poor decision making. Petra Seipp and Parneet Pal talk us back from the brink.
Parneet Pal: Explore the Fascinating Intersection of Biology and Business

Let's explore the intersection of environmental awareness and personal health - because when we protect our mitochondria, we not only improve ourselves, but also contribute to a healthier planet!
COP28: the need for innovation

By Martin Recke

COP28 showed that we know what to do. We have the technology we need, but upscaling still requires innovation.
Beyond optimisation: Coco Krumme and the need to plan for consequences

By Adam Tinworth

Optimise all the things has been the motto of Silicon Valley culture for two decades. Coco Krumme and Martin Gassner discuss the consequences of this philosophy.
Coco Krumme: A Discussion on Optimisation

In this era of over-optimisation, Coco and Martin talk about a nuanced approach that rejects optimising individual aspects of our lives rather than overhauling them from the ground up.
Why AI second selves will be your greatest mentor — and opponent

By Adam Tinworth

If you don’t want AI to replace you, you need to use it to make you better at what you do, argues artist Harry Yeff in conversation with Accenture Song’s Mette Stannow.
Harry Yeff: Exciting discussion about the power of AI

A conversation surrounds AI as a valuable tool for professionals in various fields, exploring the major fears and concerns surrounding AI and the significance of education and reshaping narratives to make AI more approachable and less intimidating.
Digital overload

By Martin Recke

People no longer welcome every new technology with open arms. Their sense of digital overload has consequences for businesses.
Escaping the Meh-diocracy trap

By Adam Tinworth

The tech and movie innovation of the 2010s seems to have lapsed into a dull morass of “me too” products. A downturn is the perfect time to re-ignite creativity.
Can AIs have consciousness?

By Adam Tinworth

To explore the idea of AI consciousness, we first have to understand the human version of it. And, as Anil Seth and Thomas Mueller explore, that’s more complicated than you think.
Anil Seth: Exploring the Mysteries of Consciousness with Anil Seth

Join Anil Seth and Thomas Müller as they discuss the brain as a prediction machine, shaping our conscious experiences and challenging our understanding of the world.
The next interface

By Martin Recke

Generative AI has triggered the great interface shift, changing the way we interact with digital systems. The implications for brands are huge.
Love and money: marketing through a downturn

By Adam Tinworth

The relationship between brands a consumer has been pitched as one of care and passion. But when an economic downturn bites, consumers find themselves asking “where’s the love?”
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Insights

2024, a big year for freedom and democracy?

Apple Vision Pro: a tentative first step into a phygital world

WEF 2024: why the world’s corporations need to learn to dance

A new interface paradigm

Paula Zuccotti: how design ethnography illuminates the future by understanding the present

Paula Zuccotti: Unlock the World of Ethnography

How life favours sustainability

CES 2024: AI Inside

The most popular NEXT Insights of 2023

Deconstruction is the seed of opportunity

Health: from mitochondria to agriculture

Parneet Pal: Explore the Fascinating Intersection of Biology and Business

COP28: the need for innovation

Beyond optimisation: Coco Krumme and the need to plan for consequences

Coco Krumme: A Discussion on Optimisation

Why AI second selves will be your greatest mentor — and opponent

Harry Yeff: Exciting discussion about the power of AI

Digital overload

Escaping the Meh-diocracy trap

Can AIs have consciousness?

Anil Seth: Exploring the Mysteries of Consciousness with Anil Seth

The next interface

Love and money: marketing through a downturn

Stay up to date!