Creativity Filter Filter by All AI Automation Blog Commerce Creativity Data Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends close AI: the future of creativity? By Adam Tinworth AI-generated art and text are exploding in use — and quality. What does this mean for the future of artists and creativity? The NEXT Creative Stage explored this… Liveblog: Nick Law on the need for Deep Simplicity in marketing and design By Adam Tinworth We're surrounded by complexity, and we crave simplicity. But shallow simplicity satisfies nobody. You need to understand the complexity to deliver products and services with deep simplicity, says Nick Law. For the next CMO, it’s time to level up By Martin Recke Marketing is quickly evolving, and so the CMO needs to hit the next level. The role of a marketeer has never changed faster. Matthias Schrader: singing marketing’s new song By Adam Tinworth The Accenture Song brand isn’t just an aesthetic change: it reflects a fundamental shift in how marketing is done. Matthias Schrader explains to David Mattin what it means for you. Matthias Schrader: The agency model is crumbling – what comes next? Marketing is fast transforming from a “business function” into an “experience,” driven by data and inter-departmental collaboration. We kick off… Deborah Papiernik: how Ubisoft’s digital worlds grew beyond gaming By Adam Tinworth For companies like Ubisoft, the Metaverse has existed for 20 years. Deborah Papernik explains how digital worlds are more than just play in our latest episode of the NEXT show. Deborah Papiernik: Gaming in the Metaverse: Ubisoft – New Worlds Builder Our guest Deborah Papiernik explains how digital worlds are more than just play. Tune in, if you want to get… John Schoolcraft: why creativity beats marketing By Adam Tinworth In the latest episode of our online show, the Oatly creative head explains why he rejects the marketing label, dismisses the client/agency relationship and breaks the Super Bowl ad rules — all in the name of creativity. Events will return, but differently By Martin Recke The event business will change profoundly after the pandemic, when events return from their hiatus. But not all events will survive. Three key characteristics of the 21st-century CMO By Martin Recke In the 21st century, the CMO role changes completely. Meet the new marketeer, who will resemble Leonardo da Vinci, the Renaissance genius. Blending physical and digital experiences creatively By Adam Tinworth As we emerge from the pandemic, hybrid events are going to be part of theatre, conferences, meetings and even worship. Time to get creative. Creativity needs digital to know its place By Adam Tinworth This may be heresy, but digital does not make everything better. Unleashing corporate creativity depends on using digital tools where they truly add value. Reducing complexity is an act of creativity By Martin Recke Solving complex problems with creativity means creating order from chaos by stripping away what's not important, with a human-centric approach. prev 1 2 next
