Future Filter Filter by All AI Automation Blog Commerce Creativity Data Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends close The systemic paradox By Martin Recke Despite stress and shocks, systems appear remarkably resilient. It’s the paradox of systemic evolution: change to ensure continuity. Surviving the system shock decade By Adam Tinworth The 2020s has been defined by two systems shocks in quick succession. To survive, we need to revisit the work done a decade ago on building antifragile business. Ana Andjelic: What Web3 means for brands By Adam Tinworth Web3 is about more than NFTs and crypto, says marketing leader Ana Andjelic. It offers brands the chance to monetise their archives, and rethink their partner relationships. Ana Andjelic: Web3 – What Does It Mean for Brands? To truly understand the potential of Web3, you need to understand the approaches needed to deliver brand value. Another systemic shock By Martin Recke We can't go back to normalcy. Two years into a global pandemic, the war in Ukraine is another systemic shock with massive consequences. The Web3 playbook for brands By Ana Andjelic To truly understand the potential of Web3, you need to understand the approaches needed to deliver brand value. Here’s the playbook you need. Why there’s no way back to 2019 normalcy By Martin Recke Two years into a pandemic, we're yearning for normalcy. But our world has changed so much that we simply can't go back to the old normal. 2022: the year of rethinking the workplace — and work itself By Adam Tinworth After two years of enforced remote work, the office is changed for good. 2022 has to be the year that we start figuring out how. Culture, Context, and Commerce — the Trinity for Brand Growth revisited in the Age of Web 3.0 By Matthias Schrader The pandemic pushed us into the second era of digital early. Brands with innovative products that resonate with the culture stand to win… The most useful insights of 2021 By Adam Tinworth We've been writing our Insights blog for over a decade now. Which posts amongst our extensive archive did you find most useful this year? Trends for 2022: Crypto, Web3, VR, and the Metaverse By Matthias Schrader What are the macro and strategic trends in the tech industry? Matthias Schrader shares his thoughts about Benedict Evans' annual presentation. In conversation with Dr Parag Khanna Dr Parag Khanna about the political issue of mass migration and how this will influence the years to come. The hidden opportunity in mass migration By Adam Tinworth As our economies re-open post-Covid, climate change means that increased migration is inevitable. Can we win the coming war for talent? David Mattin: The Worlds to Come David Mattin takes you on a tour of the virtual and simulated worlds to come, and how they’ll supercharge the eternal human quests for connection, status, and meaning. Benedict Evans: The Great Unbundling Benedict Evans gives an update on the macro and strategic trends in the tech industry. Nils Wollny: Turning vehicles into moving theme parks Nils Wollny shares the story of holoride – a spin-out from Audi that focuses on the next generation of in-car entertainment. Francesca Bria – Building a Sustainable Future Can Europe navigate a path between the digital giants of the US and the state control of China, to build a digital utopia from our current dystopia? All Life is Here By David Mattin Future thinker David Mattin shares his notes towards a revolution in the foresight industry. We need to design ecosystems By Martin Recke When everything is interconnected, ecosystem design is becoming crucial. The network as dominant paradigm is replaced by the ecosystem. Reality versus Metaverse: the tipping point By Martin Recke Physical reality is only a subset of today's reality, and soon the default will be the metaverse. Think black & white TV. A guidebook to the next 20 years: what we learned from NEXT21 By Adam Tinworth We were back in the theatre for NEXT21, but the changes brought by the pandemic were very much in evidence. Our speakers explored where we go from here… Parag Khanna: Why We Need Migration By Adam Tinworth The demographic clock is ticking, and the climate crisis is speeding it up. Countries that embrace smart migration policies will be best placed to weather the storms on the horizon. Francesca Bria: reclaiming sovereignty in our digital futures By Adam Tinworth Can Europe navigate a path between the digital giants of the US and the state control of China, to build a digital utopia from our current dystopia? prev 1 … 4 5 6 7 8 9 next