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  • John Watton: using AI to humanise customer experience

    By Adam Tinworth

    Customer experience is becoming the critical differenciator for business. Counter-intuitively, AI could be the route to humanise the experience at scale.

  • NEXT17 in Tweets #2: Awesome AI, Virtuous Voice and Brilliant Blockchain

    By Adam Tinworth

    As NEXT17's Day One continue, we explored the ubiquity of AI, the role of voice and the potential of blockchain. Here's how attendees reacted…

  • Why AI will be in every digital product

    By Adam Tinworth

    Can AI infuse everything we do? Possibly - but it's all about paving the pathways people already use.

  • Future Fictions: photo editing with your voice

    By Adam Tinworth

    A nice concept from Adobe – which, in theory, might not be that far away… As Adobe…

  • How to get ahead of what is happening

    Tamara Gaffney explains how every company can do marketing that is useful and how marketers can do better.

  • Why Adobe acquires Omniture

    By Martin Recke

    At first, this news sounded a bit odd to me. Is there any reason why Adobe should want…

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