Tag: influencer marketing

Forget Influencers. The truly digital marketer harnesses the crowds.

By Adam Tinworth

Too much "digital" marketing is just traditional approaches in new clothes. Can marketers lead the way into more transformative approaches to solving real problems?
Chief Marketing Officer: an agile lifeline in digital disruption

By Adam Tinworth

Think marketing has changed in the last 10 years? It hasn't changed nearly enough. Here's why.
The battle for attention is killing people. Are you not entertained?

By Adam Tinworth

Like the gladiators of old, YouTubers are dying while battling to win our attention. Who should take responsibility for this?
The difference between good digital marketing and spam is simply human

By Adam Tinworth

Advertising isn't dead - but crappy digital marketing may well be. If you want to swell well online, don't forget the human in the digital.