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Tag: marketing strategy

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  • The NEXT Level CMO is a multi-skilled team player

    By Adam Tinworth

    If you want to get your marketing career to the next level, you need to master conflicting skill sets — and build a team that can support you.

  • Liveblog: Ana Andjelic on how brands are experimenting with Web3

    By Adam Tinworth

    Could the blockchain change the relationship between brands and consumers, reshape supply and demand — and revolutionise how we think about ownership? Ana thinks so…

  • Why marketers need to love systems thinking

    By Adam Tinworth

    The post-pandemic age of uncertainty has opened up a new, more complex world for marketers. You need systems thinking in your toolbox to survive and thrive.

  • Truth, trust & values: business in the age of misinformation

    By Adam Tinworth

    For all its benefits, the internet has eroded people’s sense of truth. How can businesses win back customer trust?

  • [Liveblog] Selling to the Children of Uber

    By Adam Tinworth

    Today's generation are used to instant satisfaction via their phone. How can we sell to them in physical spaces? Two speakers explore the challenges.

  • The Future of branding and companies

    By Adam Tinworth

    Is aspirational marketing dead? Can your business foster innovation - or does it crush it? Have you got stuck between two business models? NEXT14 explores the new normal for business

  • Paul Sims – new audiences in new contexts

    By Adam Tinworth

    Start-up thinking can be applied to big organisations, says Paul Sims of Made by Many. But that means a whole new relationship between agencies and clients…

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