Tag: Matthias Schrader

Matthias Schrader: singing marketing’s new song

By Adam Tinworth

The Accenture Song brand isn’t just an aesthetic change: it reflects a fundamental shift in how marketing is done. Matthias Schrader explains to David Mattin what it means for you.
Charting a path to the post-pandemic future: What’s NEXT Season 2

By Adam Tinworth

It's clear that what's next after the COVID-19 crisis passes will be very different. Let's prepare for it together, with expert insights from compelling guests.
In an era of programmatic, what should media agencies do next?

By Matthias Schrader

Instead of exchanging purchasing power for data power, media agencies need to see themselves again as service providers, who can live with 10-15% margins. Conversely, advertisers need to wrest control over data and technology and invest hugely in internal know-how.
Service Design – “A Strategic Imperative, Not a Management Option”

By Juliane Hennig

Matthias Schrader about the potentials of Service Design for marketing. His appeal to brands and companies: Create meaning!
NEXT13: opening remarks

By Adam Tinworth

Matthias Schrader and Neelie Kroes kick off NEXT Berlin 2013 with a rallying call, a call to battle: Here Be Dragons
Start-up Pitch Award Ceremony at NEXT Berlin 2012

Over 100 start-ups applied for the Deutsche Telekom Start-up Pitch at NEXT Berlin 2012. Twelve of these had the chance to pitch live at the conference, but just one could win. A top-class jury decided on the winner: Squadmail!
Data Love

Matthias Schrader, SinnerSchrader…
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