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Tag: NEXT11

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  • Smart People, Dumb Objects, Networked Environments

    Usman Haque, Pachube

  • Public and Company Data for Mobile Success – How APIs Enable Mobile Apps

    Torsten Oelke, Immobilienscout24

  • The System is the World: How the Shift in Power from Technology to People is Changing the Digital Landscape

    Louisa Heinrich, Fjord

  • Innovation Potential of Mobile Communication

    Jens Garberding, Microsoft

  • Five Ways to Make Data Drive Creativity

    Robert Gaal, Wakoopa

  • Mobile Changemaking: How Mobile Becomes the Key to Mobility, Sparks New Business Models and Revamps Brand Communication

    Harald Neidhardt, Smaato

  • Using Data to Make Advertising More Human

    Glyn Britton, Albion

  • Reviewing NEXT11. A Summary.

    By Anja Waltemate

    We’re proud that NEXT11 has been a great success. Lots has been said, commented, written, posted and…

  • When Sponsors Enhance, not Distract

    Keith Haskel, Improv Everywhere

  • The Creators Project. A Global Celebration of Creativity, Culture, Data and Technology

    Benjamin Ruth, Vice Magazine

  • Organic and Fair Trade is Trending, but Ethics are not a USP

    Alyssa Jade McDonald, Blyss

  • Using the Power of the Archetypes to Create Hero Brands

    Vincent Schmidlin, Neuroversum of Archetypes

  • Inventing an Online Persona: How to Balance Authenticity and Your Online Brand

    Garett Graff, Washingtonian Magazine

  • Enhance Your Brand with Targeting: Brand Audience Insights and Agile Websites

    Volker John, nugg.ad

  • Multi-Attribution: The New Dimension in your Cross-Channel Strategy ROI

    Wolfgang Büscher, AdClear

  • Serious Games in Advertising from Microsoft to Ben & Jerry’s Cows.

    Gabriel McIntyre, Indie Amsterdam

  • When Money Moves to Digital, Where Should it Go?

    Wolf Allisat, Comscore

  • Will Technology Kill Publisher and Ad Networks?

    Ciaran O’Kane, exchangewire.com Karin Libowitzky, mediaby Thomas Mendrina, AdMeld DACH Thomas Promny, Velvet Ventures

  • Tchibo direct: How a First Mover Drives Sales Through Data Love

    Dörte Bruss, Tchibo direct

  • It’s the Semantics, Stupid! Because Keywords can Cause Havoc

    Robert Wauer, azionare

  • How science can help us to get better targeting results

    Pablo Metz, MBR Research

  • What Makes Your Video Going Social?

    Claus Moseholm, Goviral

  • The New Media Economy: Where do Agency and Publisher Networks fit in?

    Ciaran O’Kane, ExchangeWire

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