Instead of exchanging purchasing power for data power, media agencies need to see themselves again as service providers, who can live with 10-15% margins. Conversely, advertisers need to wrest control over data and technology and invest hugely in internal know-how.
Maintaining sovereignty over customer data is vital - as is reaching your target audience. And the solution is Private Programmatic.
Ajaz Ahmed and James Hilton from AKQA give us seven rules for doing great work in advertising
Official blogger Dimitris Kalogeropoulos asks if we're in a social network bubble - or a social media one - and if the bubble bursting will herald the post-digital age.
The week in post-digital thinking, starting and ending with watches…
The best post-digital-related reading from around the web from the week ending 19th February 2012
The latest post digital reading (and quite a bit of viewing) from around the web. Bikes, avatars and more…