Generative AI: humanity’s creative assistant is here

By Adam Tinworth

Image and text versions of generative AI are now available to most people. How will this technology impact the way we create art and write?

We need to completely reimagine work

By Martin Recke

The pressure to act is rising. Now is the time to reimagine the work and office world, and create a plan that works for all.

Brands as communities: the path to navigating the permacrisis

By Adam Tinworth

Building communities around your brands isn’t just public service — it’s tapping into a fundamental human need to sustain your business.

Loretta Tioiela: How synthetic biology can transform the world

By Adam Tinworth

The next wave of technology might not be digital: synthetic biology offers the potential to transform how we live.

The two heralds of the deep tech winter

By Adam Tinworth

Declining tech innovation and the threat of China invading Taiwan could drive the digital industry into a deep, deep winter.

The most popular NEXT Insights from 2022

By Adam Tinworth

Which of our insights caught your attention in the year just gone? It's all about better, more ethical tech — and vertical and horizontal integration…

Quantum computing: what CMOs need to know

By Adam Tinworth

Quantum computing excels at simulating complex systems. It’s exactly the technology we need to handle the complex systemic problems our companies are facing. Here’s why.

The next phase of the digital revolution

By Martin Recke

With massive shifts in power and control, the digital revolution is entering a new phase. The Accenture Life Trends 2023 report sums it up.

The NEXT Level CMO is a multi-skilled team player

By Adam Tinworth

If you want to get your marketing career to the next level, you need to master conflicting skill sets — and build a team that can support you.

COP27 and the case for optimism

By Martin Recke

While COP27 deals with the challenges of climate change, there is room for optimism: the technology has reached a tipping point.

Six ways we can improve the future

By Adam Tinworth

Despite the bleak undercurrents of NEXT22, there were plenty of clear signposts towards a better life for all of us. Time to act on them.

Tools for systemic survival: NEXT22 in retrospect

By Adam Tinworth

We live in the after times: after the pandemic, post-energy security and amongst war in Europe. We need new paths out of these crises, and NEXT22 speakers showed the way.

Liveblog: Benedict Evans on three steps to the future

By Adam Tinworth

The digital revolution has left us with a multi-speed economy, with some business charging ahead into Web3, and some businesses still struggling with the cloud. Benedict Evans is our pathfinder to the future…

Liveblog: Trevor McFedries on how DAOs could shape culture and the way we work

By Adam Tinworth

How does a DJ and musician end up creating the future of creativity, and building a new way of running media businesses? By being as interested in the possible as Trevor McFedries is…

Liveblog: James Bridle — a crab computer the size of the world

By Adam Tinworth

Our current model of computing has served us well for a century. But our brains aren't computers - and other intelligent systems might be critical to our futures. James Bridle explains why.

Liveblog: Jessica Berlin on the geopolitical crisis ahead

By Adam Tinworth

We live in the after times. There's war waging in Europe, and we need to rethink how we live to minimise the crisis, and defend the freedoms we've taken for granted, says Jessica Berlin at NEXT22.

AI: the future of creativity?

By Adam Tinworth

AI-generated art and text are exploding in use — and quality. What does this mean for the future of artists and creativity? The NEXT Creative Stage explored this…