Liveblog: Ana Andjelic on how brands are experimenting with Web3

By Adam Tinworth

Could the blockchain change the relationship between brands and consumers, reshape supply and demand — and revolutionise how we think about ownership? Ana thinks so…

Liveblog: David Mattin hugs the system

By Adam Tinworth

Modernity is done. The new tension is between those who think we can transcend human nature - and those who think society will collapse. David Mattin thinks we need a new framework for the next hundred years.

For the next CMO, it’s time to level up

By Martin Recke

Marketing is quickly evolving, and so the CMO needs to hit the next level. The role of a marketeer has never changed faster.

Nathalie Nahai: Persuasive Design and Ethical Business

By Adam Tinworth

The old way of business has no appeal to younger generations. Dark patterns and unethical design are turn-offs to them. It's time to reshape your business around values and purpose.

Hybrid work and security: embracing a whole new system

By Adam Tinworth

Any company is a complex system, and when you change the operating model of that system, new problems emerge. We’re facing a whole new security risk model.

Alexandra Deschamps-Sonsino: rethinking the internet of things

By Adam Tinworth

The internet of things has been on our radar for nearly two decades — but the digital landscape around it has changed beyond recognition. The NEXT Show explores the missteps — and where it should go next.

The cultural dimension of Web3

By Martin Recke

We will recognise Web3 by its cultural dimension: how it shapes, influences and creates reality and culture.

The new Chinese digital consumers your business needs to target

By Ashley Galina Dudarenok

In a fast-changing world, these are China’s new digital consumers.

How will distributed autonomous organisations reshape our culture?

By Adam Tinworth

Culture is just the operating system of our societies. If you change how we organise using DAOs, you will inevitably change our culture.

Matthias Schrader: singing marketing’s new song

By Adam Tinworth

The Accenture Song brand isn’t just an aesthetic change: it reflects a fundamental shift in how marketing is done. Matthias Schrader explains to David Mattin what it means for you.

David Mattin: how Web3 is unleashing creativity, and a new quest for status

By Adam Tinworth

We might be creating a new, decentralised version of the internet with blockchain-based technologies, but the same old human needs are driving its evolution. In our final episode of this season of the NEXT show, David Mattin explores a new model of creative communities.

Analogue is back: hug the experience system

By Adam Tinworth

It’s a brand new world: digital by default, analogue by choice. People are seeking out premium experiences — and want them physically again.

The next iteration of the web

By Martin Recke

It seems clear that we are facing a new iteration of the web, but what exactly the next web will look like is still an open question.

System Shifts: Why we must hug the system

By Adam Tinworth

Pandemic and war have unleashed system shifts that will reshape our lives and businesses. We need to embrace them to survive them.

Systemic changes

By Martin Recke

The changes we face today are systemic, and they are tearing apart the fabric of our late-modernity lives. Time to shift our perception.

Christopher Böhnke: weaving Fjord Trends 2022

By Adam Tinworth

We’re creating a new fabric for our lives, post-pandemic. Fjord’s Christopher Böhnke explains the five threads that will make up the next phase of our lives.

Care: the business trend you must care about

By Adam Tinworth

Why should you care about care? The pandemic has fundamentally changed the relationship between our lives, our work and our health. Smart businesses will adapt to that.

Truth, trust & values: business in the age of misinformation

By Adam Tinworth

For all its benefits, the internet has eroded people’s sense of truth. How can businesses win back customer trust?