If you’re waiting for the metaverse to arrive, you’ll be disappointed

By Adam Tinworth

Behind the buzzword, there's a much more interesting dynamic at work. And if you understand that, you can make better plans for our virtual future.

Matthias Schrader: singing marketing’s new song

By Adam Tinworth

The Accenture Song brand isn’t just an aesthetic change: it reflects a fundamental shift in how marketing is done. Matthias Schrader explains to David Mattin what it means for you.

David Mattin: how Web3 is unleashing creativity, and a new quest for status

By Adam Tinworth

We might be creating a new, decentralised version of the internet with blockchain-based technologies, but the same old human needs are driving its evolution. In our final episode of this season of the NEXT show, David Mattin explores a new model of creative communities.

Katie Burke: you can still help define the metaverse

By Adam Tinworth

If building metaverse concepts and communities during the pandemic has taught Accenture Song’s metaverse lead anything — it’s that this future is still being shaped.

The next iteration of the web

By Martin Recke

It seems clear that we are facing a new iteration of the web, but what exactly the next web will look like is still an open question.

Deborah Papiernik: how Ubisoft’s digital worlds grew beyond gaming

By Adam Tinworth

For companies like Ubisoft, the Metaverse has existed for 20 years. Deborah Papernik explains how digital worlds are more than just play in our latest episode of the NEXT show.

The Web3 playbook for brands

By Ana Andjelic

To truly understand the potential of Web3, you need to understand the approaches needed to deliver brand value. Here’s the playbook you need.

Christopher Böhnke: weaving Fjord Trends 2022

By Adam Tinworth

We’re creating a new fabric for our lives, post-pandemic. Fjord’s Christopher Böhnke explains the five threads that will make up the next phase of our lives.

Another framework for the metaverse

By Martin Recke

Current frameworks for the metaverse focus on hardware and software – but it’s more important to understand it as a cultural phenomenon.

Holoride: making a mobile metaverse

By Adam Tinworth

The Metaverse will not be the preserve of one company. Some businesses, like Holoride, have been working on it for nearly a decade.

Reality versus Metaverse: the tipping point

By Martin Recke

Physical reality is only a subset of today's reality, and soon the default will be the metaverse. Think black & white TV.

Nils Wollny: the Metaverse in motion

By Adam Tinworth

What does the Metaverse look like in action? What does it look like in motion? That's what Holoride has set out to explore.

David Mattin: Navigating the Metaverse

By Adam Tinworth

Let's cut through the Metaverse hype: what do humans really want from it, and how can we facilitate that?

Make mine the Metaverse

By Adam Tinworth

The Metaverse may well be the next wave of digital disruption. Act now, and you can avoid a handful of companies becoming its gatekeepers.

Digital reality and the virtual world

By Martin Recke

Virtual reality is no less real than physical reality. Experience is the key to reality. Oobah Butler explains how VR will shape us, comparing it to a mind-altering drug.

The Reality Filter Bubble

By David Mattin

The next filter bubble won't be on information, but on reality itself. And the implications are far-reaching.