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  • Kristina Bonitz: finding innovation with human friction

    By Adam Tinworth

    Innovation isn't just copying what others do. It's what emerges when humans disagree — but work together to find solutions.

  • The problem of value and values

    By Martin Recke

    Economic and business value is often at odds with human and societal values. The digital revolution has shifted this problem to a new level.

  • Why we need creativity in software development

    By Felicitas Kugland

    More inclusive algorithms and unbiased data may be complex problems, but developers can solve them with creativity.

  • The rise of leadership and the demise of management

    By Martin Recke

    The digital revolution sparks change, demands more leadership and less management, and enables a shift to focus on the human being.

  • Reducing complexity is an act of creativity

    By Martin Recke

    Solving complex problems with creativity means creating order from chaos by stripping away what's not important, with a human-centric approach.

  • The Coming War Between Labour and Capital

    By David Mattin

    Trend researcher David Mattin says the Global North is ready to return to work. But trouble between capital and labour is looming.

  • The digital retail revolution is speeding up

    By Martin Recke

    Digital retail is going to be the dominant model very soon, and direct-to-consumer (DTC) is booming. It's a perfect storm for CPG companies.

  • It’s time for tech regulation

    By Martin Recke

    The tech industry enjoyed a quarter-century of regulation honeymoon. It's over now. The attention economy requires a new approach.

  • The case for growth vs. sustainability

    By Martin Recke

    Growth and sustainability certainly are conflicting priorities, but are they mutually exclusive? Or is there such a thing as sustainable growth?

  • Far from revealing a Generation Gap, COVID-19 is highlighting the strength of the family

    By Eliza Filby

    This crisis has highlighted a rarely acknowledged fact in this fragmented individualistic age; our emotional and economic dependency on our family has never been greater.

  • Generations of change: predicting the post-pandemic demographic landscape

    By Adam Tinworth

    A global crisis that lasts over a year will change the way all generations see the world. Our old assumptions are no longer safe.

  • The wealth of generations

    By Martin Recke

    Financial relations and wealth transfer between the generations are becoming longer-term and more intertwined than in the past.

  • The humanist CMO

    By Martin Recke

    Leonardo da Vinci, the Renaissance artist, scientist, engineer and creative genius, is a role model for the humanist CMO we need today.

  • Azeem Azhar: coping with exponential technologies

    By Adam Tinworth

    Quantum computing and blockchain could change the way we work and live. But to make the most of them, we need to reshape the way we think about technology, according to Azeem Azhar during his appearance on What's NEXT.

  • The promises of automation

    By Martin Recke

    Robots, artificial intelligence and machine learning are coming, and they are coming for our jobs. But automation is a great promise as well.

  • Apple is about to disrupt the attention markets

    By Adam Tinworth

    Cross-site cookie tracking is terminally unwell, and Apple is about to delivery a mercy killing. Will this crash the attention markets — or reboot them?

  • Exponential threats need exponential antidotes

    By Martin Recke

    Turning exponential threats into manageable challenges is hard, but it can be done. The learning curve comes to the rescue.

  • International Women’s Day 2021: Our favourite female NEXT speakers

    By NEXT Conference

    At NEXT we have welcomed many fascinating women from all over the world. For International Women's Day we want to celebrate and share with you the highlights of the past years.

  • Subprime Attention Crisis, or a trillion dollar industry up in the air

    By Martin Recke

    Attention is the most valuable asset today, and the way it is traded is at a crossroads similar to the subprime mortgage crisis that led to an economic collapse.

  • Is sustainable digitalisation possible?

    By Adam Tinworth

    Research into Bitcoin's eye-watering carbon footprint has challenged ideas that the virtual is greener. But sustainable digitalisation is possible, if we make smart choices.

  • The dual strategy of horizontal and vertical integration

    By Martin Recke

    The internet has propelled both horizontal and vertical integration on a global scale, driven by customer experience.

  • Key challenges for the CMO

    By Martin Recke

    Digitising marketing operations, shifting from campaigns to products, and developing an agile mindset are the key challenges for the CMO.

  • The future of work has just arrived

    By Martin Recke

    Almost every aspect of our work lives is changing fast. The future of work is now. Let's not get stuck in the Industrial Age.

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