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Tag: Apple

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  • Conjuring digital memories of #NEXT15

    By Adam Tinworth

    Google and Apple are competing to bring our digital memories to life - and using machine learning to do it.

  • Tim Cook: Augmented Reality will be bigger than Virtual Reality

    By Adam Tinworth

    Although Apple is get to enter the VR market, its CEO is talking up augmented reality instead.

  • From headphones to news feeds: we often don’t know what we want

    By Adam Tinworth

    Apple's shift to wireless audio has provoked outrage - but so did many other revolutionary changes in technology that we now take for granted.

  • iPhone 7 and Apple Watch Series 2: a verdict

    By Adam Tinworth

    Last night Apple revealed the newest version of its biggest product, the iPhone - and a major revision of its newest, the Watch. What do they tell us about the company's direction?

  • The best product Apple announced this week was Apple itself

    By Adam Tinworth

    People often accuse Apple of being style over substance - but the style of this week's keynote was the substance. And other companies could learn from it.

  • The FBI is no longer chasing Apple through the courts

    By Adam Tinworth

    One week after postponing its case against Apple, the FBI is no longer seeking to compel the iPhone maker to unlock a phone.

  • Digital evolution, digital revolution and the fight for a secure internet

    By Adam Tinworth

    As Apple faces down the US Government over phone privacy, we're given another stark reminder of how deeply uncomfortable digital disruption can be.

  • Will we lose phone security in Apple’s fight with the FBI?

    By Adam Tinworth

    Apple and the US security services are at odds over a single phone - and the outcome of this battle impacts all of us.

  • Night Shift: Apple takes responsibility for the sleep problems it caused

    By Adam Tinworth

    The rise in mobile devices has been crippling our sleep. Finally, tech companies are taking responsibility for their problems.

  • Can a listening Apple make its App Stores startup friendly again?

    By Adam Tinworth

    Big management changes are afoot at Apple - and big changes in the way it communicates. Are the two connected?

  • iPad Pro on sale: Apple’s gamble on the future of work begins

    By Adam Tinworth

    Apple tries to predict the future with its device - and it sees the iPad Pro as the future of productivity for the mobile native generation

  • Apple’s TV and iPad Pro: how we will work – and relax

    By Adam Tinworth

    Another Apple event, another peek into the way we will live - and the future of entertainment. And, just possibly, the future of work.

  • Changing the world by changing the car

    By Adam Tinworth

    Could Apple be getting into the car business? The rumours say "yes" - but you only have to look at the two most powerful men in the company to see how likely it is…

  • The smart home skirmishes begin

    By Adam Tinworth

    A new battleground is opening up between Google and Apple: the smart home, For once, though, it's not a winner-takes-all game.

  • Apple Watch sells out: is this the beginning of a wearables boom?

    By Adam Tinworth

    The initial batch of Apple Watches sold out within an hour, with estimates on all models slipping back to June - or later. What does this tell us?

  • The new MacBook: lessons in brutal simplicity and utility

    By Adam Tinworth

    Apple surprised most people with the launch of the new MacBook - with only a single port. Is this a compelling vision of the wireless future, where computers are just another handy appliance?

  • Apple’s Watch event – can the company scale luxury heights?

    By Adam Tinworth

    Tonight, Apple will give us more details on its Apple Watch. Is it really about to enter the luxury market - and what will to do its image amongst existing customers?

  • Apple: crippling competitors with infrastructure

    By Adam Tinworth

    Apple doensn't just out-innovate competitors - it blindsides them, and uses its cash to lock them out.

  • Sluggish iPad sales: is it becoming “just” a large iPhone?

    By Adam Tinworth

    In the wake of last week's iPad announcements, Apple has admitted that iPad sales weren't great last quarter. What's the future for its market-leading tablet?

  • Apple is about to disrupt the telecoms industry – and it didn’t even mention it today

    By Adam Tinworth

    Buried in Apple's webpages for the iPad Air 2 is news that could fundamentally change the relationship between carriers and their customers.

  • The family future of digital media? Shareability

    By Adam Tinworth

    With iOS8 Apple brought family-sharing to its stores. And Amazon has announced Family Library. Are digital goods finally becoming shareable?

  • Apple Watch: what we know and what we don’t

    By Adam Tinworth

    The Apple Watch has been announced - but it won't arrive until next year. There's much we don't know yet - but there's also an opportunity to prepare to build something new.

  • Apple and Marc Newson: when fashion and tech collide

    By Adam Tinworth

    Apple has hired fashion-forward industrial designer Marc Newson, and is inviting fashion bloggers to its event tomorrow. There's a pretty clear picture building…

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